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PSA Proposal (10 points) PSA Shot List (20
points) PSA Storyboard (20
points) PSA Video (100 points) PSA Reflection (10 points) |
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Goal: To produce a 60 second Public Service
Announcement (PSA). This is NOT a group project. Each person in
class produces their own PSA. The best of these may be considered for airing
on the Morning Bulletin and for entry in regional video competitions. You
can use actors outside of your row group. You are encouraged to shoo this
project outside of class with your own friends and relatives. You must provide your own video camera or
digital still camera that shoots video if you want to shoot outside of
class. You may also shoot during Another Important Note: This
assignment requires that you create your own music in GarageBand. PROCEDURE: If
you missed the lecture introducing this assignment, you can view this PSA PowerPoint Presentation. 1.
If you missed the lecture introducing this
assignment, you can view this PSA PowerPoint
Presentation. Look at examples of PSAs and research various issues. Go to The Advertising Council and
look at the different issues they have produced spots for. Also look at the work of the Youth
Anti-Drug Media Campaign. 2.
Additional information can be found at psaresearch.org. 3.
You may also review the examples shown during the
introductory lecture. 4.
Learn about research on creating Effective Public Service Announcements. 5.
Research and identify one area of public
importance that you want to produce a PSA for. See the Ad Council list and
the list below. The best PSAs produced
this term will air during an Advocacy Broadcast, so your target audience is
other teens. The best videos may be
eligible for the SEVA video contest. 6.
Submit
a PSA Proposal as a Microsoft Word Document. This concept proposal should
include the issue your PSA will address; the key information you will relate;
the “hook” that will grab your audience’s attention. Also, note whether you plan on shooting
video for your project. You PSA Concept is types in Microsoft Word. Save the document as your
LastName_PSAconcept.doc. Include the following information: ·
Your
name, period and date in the upper right hand corner. ·
Topic:
(selected from the list below) ·
Media: (video
or still images) ·
Actors: (if
any) ·
Hook: (what
is going to keep you audience from changing the channel?) ·
Description:
Describe in detail what will happen during the 60 second PSA. ·
Facts: (what
do you want your audience to know about this issue you are presenting. List
specific information and statistics you obtained through your research) ·
Resource: List
an internet resource that you will refer your audience to. ·
Locations: (if
you are shooting video) Turn this document into SchoolLoop
as LastName_PSA_Proposal.doc 7.
Write
an A/V Script. Use this template. See this
example based on the Jelly Sandwich.
Include shot type with a description of what each actor does in the
shot. Write the dialog or sound
effects that occur in the shot. Turn this document into SchoolLoop as LastName_PSA_script.doc 8.
Prepare
a Storyboard that describes the images required and that includes the text
for a voice-over narration. 9.
Shoot
video footage and/or select effective photographs from the Internet. 10. Record your narration track
with a USB microphone or with video
camera 11. Edit this material to a length of 60 seconds (acceptable range 55 to 65 seconds). Include music you create in GarageBand. Do not include your production company logo, but do include credits with your name and period at the end over black.
Suggested Topics for Videos: Extra Credit Topic: Internet Safety: If your work is accepted for entry to this Internet Safety PSA contest, you will earn 10 extra credit points.
To accomplish any of the above, a member of the target audience needs to be able to:
Grading Criteria for Video Project:
All aspects of production will be rigorously evaluated:
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