Jelly Advisory Board Commercial - 60 Points

Objective: Students will learn how to follow a storyboard to shoot long shots, medium shots, close-ups and extreme close-ups.

Procedure:
Students will go out in row groups and shoot a commercial for the Jelly Advisory Board. The three group members will take one of three roles: Actor #1, Actor #2, and Director-Camera Operator. In future projects, each member of the row group will have an opportunity serve as the director. After shooting the project, the group members will promptly return to capture the video footage onto one computer. The file containing the footage is then copied onto the computers of the two other members of the group. Each member of the group will complete their own edit of the footage and turn it in


ROLES
The director has the key role in that this person is responsible for getting the right performance out of the actors. As the camera operator, he or she must carefully compose each shot, making sure that they respect the rule-of-thirds; check the background for distractions; make sure the head room is correct; insure continuity between shots, etc.

The actors are expected to give performances that appropriately match the content. They are not to make eye contact with the camera; they should speak clearly, but naturally; maintain continuity of movement between shots.

PROPS
Prior to the shoot date, group members must decide who will bring the required props. These include:
-Two sandwiches in sandwich bags, or wrapped in cellophane (extra sandwiches recommended)
-Two lunch bags

Use this graphic for the narration at the end.

jelly.jpg


GRADING CRITERIA

Actors are graded on their performances, while the director is graded on composition and continuity.

- No production logo (commercials do not use them)
- All 17 shots illustrated in the storyboard
- Audio adjusted so that actors are clearly heard.
- An appropriate music track of light background music use www.freeplaymusic.com
- A “Jelly Advisory Board” voice-over narration, with a jelly jar graphic.
- End Title listing “Edited by,” “Starring” and “Directed by” credits over a black background.

NOTE: The running time should be about 60 seconds. There is no exact required number of seconds.


For a printable version of the script, Click Here
See this example QuickTime movie of the an "A" level project (Click Here).

See this example of a "B" level project (Click Here)

See this example shot against a wall (Click Here)

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