Concept Proposal (10 Points Possible)

A/V Script (20 Possible Points)

Storyboard (20 Possible Points)

Edited Commercial (80 Possible Points)

Assignment: To write and produce a 60 second commercial. (Range 55 to 65 seconds)

Background Information: This is a serious (but can be clever) attempt to sell a product. You are expected to apply shooting basics , knowledge of audio and of lighting to this project. Examine how commercials use humor and fast cutting to tell as story.  Use what you have studied and learned about how to shoot and edit video. You will plan you project using storyboards.  Learn more about storyboards here. Look at some professional examples here and here.

  • Read Commercial1 Project Information
  • Read and use the Commercial Rubric to understand how your work will be graded, what elements your project must contain
  • Check out the following link for professional commercial examples:
  • As a group work together to create an A/V script.
  • Complete your storyboard and have it approved before shooting. This could take several drafts. 
  • Bring in your props (the product and any other items you will need).

 

Grading Criteria for Concept Proposal (10 Points Possible)

You concept proposal must contain the following information.  Select a director and have the director type the information in Microsoft Word for the group.  After you have completed the information below, call over your teacher and “pitch” your project for approval. 

  1. List the first and last names of all the groups’ members at the top of the page.
  2. Name the product you are selling:
  3. Director’s Name:
  4. Actors’ Names:
  5. List the Location(s) at school where you will shoot your video: 
  6. Concept: Describe what will happen in your commercial
  7. Method of Advertising Used: Selected from homework assignment list.
  8. The director will turn it in to proper assignment link on School Loop. All members will share the same grade. Title the document: with the last names of the three members of the group and _ComPro.doc.  Example: Hitchcock_Lucas_Spielberg_ComPro.doc   If the file name is too log shorten the length: Hitch_Lucas_Spiel_ComPro.doc

 

Write an A/V script.  Use this template.  See this example based on the Jelly Sandwich.  Include shot type with a description of what each actor does in the shot.  Write the dialog or sound effects that occur in the shot.  Select one typist from the group. 

Grading Criteria for A/V Script (20 Points Possible)

      1. List the first and last names of all the groups’ members at the top of the page.
      2. All members of the group must participate in the discussion.  A member who does not fully participate will not receive full points. 
      3. Form must be filled out completely with the shot type and description of action. 
      4. Should have 14 to 20 edits in a 60 second video.
      5. Name the Microsoft Word file with the three names of the group and _ComAV.doc Example: Hitch_Lucas_Spiel_ComPro.doc
      6. The typist submits it for all three members to the proper assignment link on School Loop.

 

Grading Criteria for Storyboard (20 Points Possible)

  • Submit one storyboard per row group.  The names of all group members are printed in the upper right hand corner of the storyboard worksheet. 
  • The storyboard is collaboratively drawn by all three members of the row group.  Each member takes turns drawing a frame and initials it in the bottom right hand corner.
  • The storyboard features long shots, medium shots, close-ups and other shot types as needed.  There must be at least one close-up of the product.
  • The drawings are thick figures, not stick figures, they show how much space an actor or object will fill on the screen. 
  • The drawings follow the rule of thirds.
  • The drawings have appropriate headroom and nose room.
  • Directions for matching movement – continuity arrows are made in the drawings.
  • The concept appears strong and will help sell the product.
  • List the method(s) of advertising used in your commercial at the top of the first page. 

When editing is complete:

  • Name the file - last name_commercial
  • When you have your finished commercial, share your movie as a Large size file.
  • Copy your final QuickTime file to Commercial folder in the appropriate period folder.

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Commercial Grading Rubric
Grading Scale : 73-67=A; B; 66-60 C; 59-52 =D
Meets Criteria for all standards would = 63, a grade of C.

Performance Standards

Objective Criteria

Grading Weight

4
Exceeds Criteria

3
Meets Criteria

2
Below Criteria

0
Not Acceptable

Production  Elements

Script follows storyboard.

There are close-up shots of the product.

Music is used somewhere in the project, is appropriate for the subject and is adjusted to a proper level.

Use at least one effect and transition.

Total time of the commercial w/0 credits is 60 seconds.

Total time of the credits is 5 seconds. Credits are added at the end of the 60 second commercial. Credits contain:
-Your Name (by....)
-Name of the director/camera operator
-Names of the actors.  Remember, use first name and last initial only

The Ad is effective in selling the product.

x 1

x 1

x 1


x 1

x 1

x 1

 

x 2

 

 

 

 

Production

Talent is rehearsed.

1

 

 

 

 

Editing

Continuity is evident

2

 

 

 

 

Composition

Use of properly framed shots such as close-ups and medium shots. Awareness of backgrounds & lines.

1

 

 

 

 

Lighting

Shadows, bright areas and dark areas avoided.

1

 

 

 

 

Audio

Music is not overbearing and is appropriate.

1

 

 

 

 

Audio

Sound is at an appropriate volume throughout.

1

 

 

 

 

English

Proper Grammar and Spelling.  Text is easy to read.

1

 

 

 

 

Editing

Effort and growth evident.

2

 

 

 

 

Technology

Used computer tools effectively.

1

 

 

 

 

Operations

Planning, organization, use of time, time on task, teamwork.

2

 

 

 

 

Professionalism

Follows instructions, is respectful to students and teacher.

2

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Printable Grading Rubric

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